The Content Marketing Conundrum

Margaret Johnson Content Marketing

According to a 2015 study by Hubspot, based on results from their customer base, companies that publish blog posts 16 or more times per month get about 3.5X website traffic and about 4.5X more leads than companies that publish 0-4 monthly posts. Wow. That’s a powerful study. That’s also an …

Why No One Is Reading Your Content

Jason Hoelzel Content Strategy, Website Page Content

A recent KFBC study estimated that “by 2015, 8 zettabytes of content will be created and shared every day on the internet. To put that in perspective, 1 zettabyte = 8 trillion gigabytes. To put that another way, if you put that information onto floppy disks, the disks would cover every …